Digital Marketing

Digital marketing is the marketing of products or services using digital technologies

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What is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and their websites to connect with current and prospective customers.

Digital marketing is defined by the use of numerous digital tactics and channels to connect with customers where they spend much of their time: online. From the website itself to a business's online branding assets -- digital advertising, email marketing, online brochures, and beyond -- there's a spectrum of tactics that fall under the umbrella of "digital marketing."

Here's a quick rundown of some of the most common digital marketing tactics and the channels involved in each one.

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Search Engine Optomization

This is the process of optimizing your website to "rank" higher in search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. The channels that benefit from SEO include:

1.)Websites.

2.)Blogs.

3.)Infographics.

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Email Marketing

Companies use email marketing as a way of communicating with their audiences. Email is often used to promote content, discounts and events, as well as to direct people toward the business's website. The types of emails you might send in an email marketing campaign include:

1.)Blog subscription newsletters.

2.)Follow-up emails to website visitors who downloaded something.

3.)Customer welcome emails.

4.)Holiday promotions to loyalty program members.

5.)Tips or similar series emails for customer nurturing.

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Content Marketing

This term denotes the creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation, and customers. The channels that can play a part in your content marketing strategy include:

1.)Blog posts.

2.)Ebooks and whitepapers.

3.)Infographics.

4.)Online brochures and lookbooks.

Social Media Marketing

This practice promotes your brand and your content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. The channels you can use in social media marketing include:

1.)Facebook.

2.)Twitter.

3.)LinkedIn.

4.)Instagram.

5.)Snapchat.

6.)Pinterest.

7.)Google+.

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Affiliate Marketing

This is a type of performance-based advertising where you receive commission for promoting someone else's products or services on your website. Affiliate marketing channels include:

1.)Hosting video ads through the YouTube Partner Program.

2.)Posting affiliate links from your social media accounts.